-teen main character =relatable character
-theme of love applies to teenage girls (stereotypical)
-mainstream audiences
POSTER- Mature audiences because of the use of textures – makes it seem more like an adult aimed drama
MAGAZINE-a teen unisex audience
wanted to be conventional so we stuck with a basic plot line
-could not appeal to everyone had to go with the majority
-to make it appealing we added aspects they would enjoy, such as relatable character, setting and an interesting plot line
For our audience research what we did was
- handed out questionnaires
- videoed an audience response to trailers with feedback
- received class feedback for our rough cut
How old are you ?- 17-18-showed which age group we catering to. – target audience therefore we used a character cast as well as relatable situation and setting in order to not alienate the audience
Which gender do you belong too? Female mainly therefore we decided to use a female main character, which also makes it more relatable as well as romance being a stereotypical female ideal – we also cater to a male audience however don’t make it a priority- we do this because in a majority of film promotion, women are heavily sexualised therefore we sexualised Hanah in a subtle way
Which ethnicity do you belong to? Although we got mainly White British in the results, we chose to cater to a variety because of the variety of cultures which came up in our results as well as this our trailer is British, we felt as though it would be appropriate to represent the multi-faith society within British culture
What kind of drama do you prefer? In these results we got crime however chose to use the the second most popular result instead-romance. We chose this as we felt it would be much more relatable to a larger variety of female audience members as well as choosing to release a romance before Valentine’s Day, so that this would encourage couples to see the movie. Also we chose to add something sinister to our characters character in order to meet the demands of our target audience.
Have you ever watched a film from the drama genre? 80% said yes By knowing the level of genre popularity, we were able to know if we should choose another genre or continue with the genre that we had.
CLASS FEEDBACK
for our rough cut, our promotional package was given feedback from the class. after being given feedback we were able to change and improve our products based on this such as the colour scheme for the magazine. we changed the colour and the font of the titles due to members of the class saying that they "did not mesh well" as well as it being "too feminine" we decided to change the magazines colour pallet to a dark red and therefore making our magazine look more like a generic film magazine rather than aimed at a female audience.
for our trailer we were given feedback on shots to include and what not to include such as several shots of the school grounds to which was criticised as it looked poorly arranged they were described as "Guerrilla filming" and we therefore deleted these shots out and re-shot what we could we were credited for the scenes of Hanah in the bathroom and encouraged to re-shoot the footage of the couple. 
for the magazine we were criticised about the positioning and font of the titles. We originally had the title in the center and had the character names in a basic Photoshop font at the top of our poster.However after looking on Dafont we where able to pick a font which made our poster look slightly more original, and moved the character names to the center .
receiving audience feedback meant that we could improve our work and gave us the ability to improve our work when not addressing the feedback such as not having enough time to re-shoot some of the shots of the couple, it made parts of our work look bad, however when addressing the feedback such as taking out the badly organised shots, it improved our work vastly.
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