Evaluation: Monaire Pillay-Question 1: In What Ways Does Your Media Product Use, Develop or Challenge Forms and Conventions of Real Media Products?

We chose for our product to be a drama -use

which would need to include…
Realistic events
Relatable characters
and emotional or psychological dilemmas

we were able to show this through the use of our main character played by hanah

we cast her as she was the age group and gender of our target audience therefore she’s becomes a relatable character

generic storyline- love is the main theme and conveys that our product is  of the Drama genre as love is a common theme In drama films

we show her having emotional drama by smoking, being, aggressive and obsessive. – Therefore showing she’s going through an emotional dilemma

Music-use of piano is re-occurring instrument within drama trailers
Our product is a hybrid -develop

we used aspects of

Romance and Neo Noir

we use a type of love triangle-romance

there are sinister aspects about her   
a modern character, with femme fetal-like qualities –e.g seductive- use of bright lighting and extreme close ups (trailer) soft background (magazine) and red lipstick (poster and all products) making her both antagonist and protagonist – Ambiguous

-Modern school setting and clothing
-British teenagers
-Multiracial cast

how it challenges –the drama genre  ?
it deals with teenage obsession, in an extreme way we are able to see how her love life effects her mental stability which although is generic of dramas is an delicate issue 

Real Media Products
Character comparisons include 

Kathryn-Cruel Intentions                                                                    Alice-Closer                

                                                                                                                                             

Evie-Thirteen

Gale-Sin city Jennifer-Jennifer's BodyThe Bride-Kill Bill
we took the traditional protagonist or villain in the narrative and made her the main character with the exception of The Bride who like Hanah's character is obsessed with getting what she wants

added similar characteristics of the character in Blue Jasmine such as a breakdown to give her vulnerability                                            

lastly gave her a sightly seductive edge such as the lipstick and the slow dreamlike close ups like Alice in Closer who we see change from being innocent to a seductive woman who is both in control but vulnerable at the same time

we used sartorial codes such as the lipstick to make her have the characteristics of a modern femme fetale like the other character comparisons

shaped our trailer off of films such as- Spring Breakers- Kids-Thirteen- Cruel Intentions-Blue JasmineKids- similarly to KIDS we have a multiracial teen cast in our trailer as well as setting it in a school. like kids we focus on issues within the teen community.
such as
-teen romance
-couples and relationships
-and everyday school life

Kids -set in the streets of America vs The Thin Line- set in a school in Britain
we chose to focus more on the relationship rather that the setting however the modern clothing makes our trailer seem like a modern British film

more like 4,3,2,1 that also focuses on problems of British female individuals (although less realistic)

Cruel intentions- centered around the issues around relationships as ours is with a seductive main character- rather than explicitly showing Hanah is suppose to be a seductive character (like Kathryn) we encode it for the audience to interpret

POSTER 
for our poster we used character names title and credits to be generic.
As well as that, we used the cracks inspired from black swan, to suggest the breaking of their relationship as well as being suggesting of the title due to them being "thin lines"

We use characters looking directly at the audience, we decided to make them have no expression to show that they are not aware of what Hanah (the main character)is a sinister character.
we use a contrast of pastel tones as well as the use of beige, as it is commonly used in drama posters e.g the last song and April showers and a figure of a person to be symbolic. These are all generic features of Drama posters and  we develop and challenge these forms through combining the idea of the cracking layers, with the idea of a poster featuring characters looking into the distance  

 

MAGAZINEWe based the design of our magazine off of mainstream magazines such as Empire and therefore tried to feature

•a distinctive title design

•hyperbolic language

•eye-catching  banners and puffs

• a photo of the cover star as a central focus

Through doing these things we where able to create a distinctive identity  for our magazine  as well as completing the conventions required to make a film magazine.Then we where able to use things associate with the movie such as fonts and cover star to also convey the the promoted films identity.

Through making our main character seductive, by softening her face and using a pallet of red  we live up to the conventions of a film magazine the target audience is  predominantly male

We challenge the conventions of a film magazine as we attempt to target mainly women, we use this issue of screen as a "valentines day issue" as well using soft pastel colours to encourage a female audience