Gem Pictures
Tuesday, 22 April 2014
Sunday, 20 April 2014
Saturday, 19 April 2014
Saddef Anwar: Question 2- How effective is the combination of your main product and ancillary texts?
- We intended to construct a promotional package that effectively promoted our product as a quality product alongside the romantic-drama genre.
- As a result, it was vital that our products worked in conjunction with eachother, forming an effective promotional package.
We initially decided to keep similar presentations of our lead protagonist alongside colour themes to suggest the link between all three products.
- we also used the same body language in each of the products, for example; our lead is seen having her hand near her face in all three products illustrating her reserved persona. Also the dominance of our lead protagonist in all three products suggests that the film has a narrative based around an event in her life, establishing her as the main character.

^ Magazine
< Trailer
Typography:
- Throughout all three products in our promotional package, we used the same font for the title. Choosing an appropriate font was quite challenging as we had to keep a simple font that also looked effective, hence why we did a lot of trial and error
- My chosen genre generically used quite simplistic fonts, however, we had to bare in mind that our product was for a younger audience, hence why we had to choose a font that not only had elements of simplicty, but also intrigued our audience.
- As a result I chose the first font as it had a sort of scratchy handrwiting look to it, which reinforced the school setting for our film.

Colour Schemes:
- Throughout all the products i ensured that I maintained the same colour scheme. Though it was quite difficult to show the sepia colour in the trailer, I decided to use the same textures and backgrounds that I used for the poster, as the background for the slates that went within the trailer
- These textures included: crumpled paper. cracks, grunge and two different layers of smoke
- The tone of sepia that I have used throughout my work is called Ffe4af
Genre:
- Our magazine cover explicitly conveyed the genre of either romance or drama according to our audience. This was mainly done via the use of the heading 'Spring Dramas....'.This meant that our film was easily recognisable in terms of genre from the poster.
- During my product research, I came across the poster of 'Black Swan' which also belongs to the drama genre. The poster conveyed the genre of drama via the crack on the protagonists face. I personally really liked it and tried to use a 'crack' effect to not only show the breaking down of characters, but also relationships. This turned out to be a really effective technique as it put forward the genre of drama really effectively and explicitly.

Our trailer conveyed the genre of drama via the musical score and the montage in the second half of the trailer. The classical piano based composition directly implied the dramatic elements of our film. Especially as the piece starts to develop to a point of crescendo, before fading out at the end of the trailer.
The clips within the montage showed the distress of our lead protagonist in the way she spoke and interacted with others, alongside the shots of her smoking.
- I thought it was important to convey the genre via our products as our audience can identify it as something that they want to watch and not get let down due to an assumption that the film belongs to a different genre which they favoured more.
Tagline:
- The poster contains the same tagline that is featured in the trailer
- This repetition was effective due to the wording which sounded quite dramatic which also made it quite memorable
- In the poster, I used a different font for the tagline as opposed to the one that I used for the magazine cover and trailer. This may have caused trouble for the audience when looking at the poster because though the tagline is smaller in font size on the poster, it is more bold and it is in capital letters which makes it stand out more. However, during the process of construction, the presentation of the tagline was quite difficult due to the dark layers and textures that I had used, which was why I chose a different font.
Friday, 18 April 2014
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